e-Marketing Today

By: Clarence B.

In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7.Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business.

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By: Mal Huddleston

Traffic sources can take many forms. Some you can get for free, but usually at the expense of something like hours of your time, and some you can pay for.

Some of the solutions available will work for you, while others will do nothing but increase your statistics; If you choose to pay for traffic, be aware. Some unscrupulous operators will even send you software robots, not unique traffic at all.

* Search Engine Optimization - SEO!

One of the most general sources of traffic is of course search engines. The technique referred to as SEO, Search Engine Optimization, is the process of optimizing your web page so that you are considered important in the search engines eyes. There are basic techniques to follow, but to do it seriously is a major art.

The considered norm is to optimize each page for a specific term, or keyword string as it is called. Trying to optimize a page for a single word is fraught with danger, as you will find you have millions of pages to compete with. This brings me to the term coined as The Long Tail. The Long Tail refers to that part of the internet that the majority of users do not really think about, the millions of little niche areas, not in the main stream. This is definitely one area where, with a little work, and a little luck, you stand a good chance of receiving Unlimited Web Site Traffic.

Accessing The Long Tail really involves a process of optimizing your web page for a particular keyword string. Research is done to find a popular keyword string, a group of 3 to 5 words, for example, that has a good number of searches per month, but a keyword string where not too many pages are already available. A term that has only 5000 or less pages available allows you a much better chance of getting your page into the top ten, the first page of search engine results.

This at first would still seem almost impossible, however there are many pages on the net that have no optimization at all, so have absolutely no chance of getting a good result. You need to take advantage of this, as of course, if you are not in the top ten results for a particular keyword string, you can not expect anyone to find you. How often do you search past the first page?

* Play The Game To Your Advantage!

A trick here is not only to optimize your web page, but also to supply a similar page of information in the form of a keyword rich article. When this article is posted at a popular article directory, like ezinearticles.com for instance, that page can shoot to the first page of results in only a few days. Google, and others, play favorites. So use this to your advantage to build your own source of Unlimited Web Site Traffic.

Although one of the advantages of posting articles is the traffic you can obtain directly from people who read the article and follow your link in the bio, the link in the article that points back to your site is one way that the search engines rate your sites popularity. Each link to your site from wherever the article is posted is counted. When you post to hundreds of article directories, and furthermore, when these articles later get downloaded and posted on other web sites by web masters providing your information to their viewers, you stand to build an enormous amount of links back to your site. The search engines may then begin to love you, or your web page at least.

* Bypass The SEO Game!

You can actually bypass the SEO game by using Pay Per Click advertising. This stands to get you on the first page of results even quicker than the article directories can, but it costs. Pay Per Click advertising can be enormously expensive. The whole game is really a large auction, where everyone is competing for their position. Those that pay a higher price for a particular keyword string will rise to the top positions for these advertisements, which are usually displayed at the top, and to the right hand side of the normal search results.

There is any amount of software available to help you play this game. Some software will secretly spy on other people’s ads, and show you the ads which are likely to be making money. The idea then is to copy these ads for yourself, and hopefully you will stand a better chance of getting a return. Whether you think this is fair play or not, it is being done. Be aware, most people lose money using Pay Per Click, but if you become skillful, it is a sure way to boost your traffic results. With the right ad, and the right keyword string, you can literally turn the traffic tap on.

* Other Sources Of Unlimited Web Site Traffic!

Other sources of gaining internet traffic include bulk email and permission based email. What makes Bulk Email not Spam? Purely sending email to anyone
you can, without having some kind of consent first, is absolutely delivering
Spam. There is no grey area. It is Spam. Don’t ever do this, period. However,
you can access lists of email addresses of people who have given their consent to receive email about a certain topic. This, referred to as an opt-in list, is a suitable way to use bulk email systems.

Permission based email refers to the building of your own list of subscribers who have opted-in to receive your particular information. This is absolutely the best form of traffic generation, because if you treat them properly, and deliver them positive and useful information, they can be your customers for life. This is traffic that comes back to you, or at least clients you can contact time and time again. Make it your goal to build a list of clients who are interested in what you have to offer. This is the real deal with building traffic, and building a successful presence on the web.

Article Source: http://www.article-hangout.com

By: Greger Klen

For any website or blog, an increase in its traffic will almost be certain to leave you a similar increase of revenue. For websites with low to medium traffic, the difference can be much larger than expected. Although there are many ways of increasing your website traffic, these three methods have proven very effective for me, driving traffic to sites monetized with affiliate programs.

Social Bookmarking

The buzz around the social bookmarking scene is hard to miss, but not necessarily as easy to utilize. Researching which social media can help your site the best, can make wonders for your traffic.

If you are running a blog – or any type of regularly updated site with articles or similar – Digg, Reddit and similar may work very well. Even though inbound links will derive from any success on these types of social bookmarks, the main priority is to increase the traffic. If you see yourself on the first page, you will see a virtual spike in your traffic, commonly known as the “digg effect”. Make sure your web host can handle the traffic, if they can’t; switch to a new host. This type of social media relies on “voting”. If your content is good and interesting enough, you will do well.

If your site doesn’t do well on sites like the ones above, you might try to switch to social media more focused on bookmarking than voting, and hope for the best. Delicious, Furl and Netvouz all focus on bookmarking, making those excellent choices for this tactic.

Most – if not all – social media have buttons you can add to your pages, allowing your visitors to bookmark and/or vote. Adding a few of these can drastically increase your website traffic.

Free Website Traffic

There are plenty of ways to get free website traffic if you are not picky with the quality. Autosurfs, Traffic Exchanges, Toplists and banner exchanges all deliver traffic, but of very poor quality.

With toplists and banner exchanges, you won’t see a huge increase in traffic, but the quality of traffic will be higher. Every visitor received will have actually clicked your banner or text link. If you make sure your ads are honest and clear, people will know what they are looking for, and hopefully convert.

Autosurfs – and to an extent Traffic Exchanges – will give you a noticeable increase of traffic, but not necessarily any conversions. Autosurfs are just what they sound like; Automated. Traffic exchanges – and their visitors – are at least present, but more often than not, they are only looking to gain more traffic to their own sites.

Never the less, these types of programs can help you increase your traffic, how you handle the visitors gained is up to you.

Free traffic does not apply well to Google Adsense or other contextual ads, simply because they frown upon automated traffic. If you are using affiliate programs – or selling your own products, the visitors may or may not be interested; try it out and see for yourself.

Methods like link exchange are now considered obsolete in search engine marketing. For an seo website it is important to keep up with the internet marketing guide and discourage methods like email marketing.

By: Godfrey Philander

Dear fellow netrepeneur. Maybe we share the same problem.

We have a great website, but little or NO visitors. Now what is a website without traffic?
It’s like an old book lying full of dust cause nobody uses it.

What we want is traffic and loads of it. And would it not be great if we can get it for FREE? So how do we go about to get this FREE TRAFFIC? You know, theres a lot of Article Directories spread accross the internet which give Article Writers (Authors) the opportunity to post their articles there for free with a free backlink to their sites.

All you have to do is to register with these Article Directories, activate your account, create a penname and then add your articles. And this is exactly what I used to do. But let me tell you (not that you are not aware of it), IT IS A TEDIOUS TASK. I mean, to addone Article to ALL these directories manually can take days or even weeks of hard work.

I wondered if there was’nt a program available which could assist me with this task and found quite a few article submitters available. The only problem was that some Article Distributors was not free and those that were had some restriction (like it will post to only a certain amount of article directories).

You’ll have to buy the full version to get the most out of them.

Others could not post to the correct Categorie at the Article Directories ( it will post an article about dogs under Finance for example). Now that is very unproffesional.

So started my journey to try and create a program that could just do everything the others could not.

1. AUTO-CREATE ACCOUNTS AT THE DIRECTORIES.
2. AUTO-CREATE PENNAMES AT THE DIRECTORIES.
3. AUTO-DELETE PENNAMES AT THE DIRECTORIES.
4. AUTO-POST ARTICLES TO THE MOST RELEVANT CATEGORY TOTHESE DIRECTORIES.

And guess what? I accomplished it. And noe I want to share it with you at absolutely NO COST.

Maybe you think that you can’t write an Article? Let me tell you. YOU ARE WRONG!!!! I had the same thought at first, but what are you reading now? My article of course. You can write about anything under the sun.
You can even write an article about how you created your first website, or how you struggled to get traffic.

The sky is the limit. Below you will find a link to my site “Super Article Submiiter” where you can Auto-Post your articles in no time ABSOLUTELY FREE OF CHARGE!!!

It is all due to some dedicated servers like godaddy that there has been an upward surge in webhosting cheap deals. Due to efficient web hosting services, now there are many more web hosting jobs openings as well.

By: Connie McKenzie
You have created your website or have signed up as an affiliate and received a free website, now it is up to you to promote it and generate traffic to your business in order to make money.

Now you may be thinking that, in order to make money you are going to need money. Not true, for many of us, we just do not have the resources or money to generate traffic to our websites like some do.

Well, you don’t have to spend a penny; really all you need to do is to have the proper mindset and a lot of eagerness. As well, the perseverance and drive to work hard and do your research to generate traffic to your site.

How sweet it is to generate traffic to your website without having to spend a single penny. Now, I am not about to beat around the bush here, and I will tell you honestly that it may take a bit more time. When you pay for your advertisements you are going to get results faster. But at least you will have a fighting chance with some of the free methods I am about to tell you.

Write good content on your website Once your site is discovered and if the content is good quality content, people will return to read more or tell friends about it. Search engines will index it more frequently because humans are visiting often due to your great quality content.

Search engine optimization is also extremely important, but I am no expert when it comes to this topic. About the best advice I can give you about search engine optimization is that you will need to have the right keywords in order to get higher rankings in the search engines. But I can assure you that you can get plenty of free information about it if you type those keywords into your browser.

Enlist your website into the hottest Internet directories that are free. It is an easy and effective website promotion tactic. Start with this and the rest of the good things will follow.

Just don’t forget to spruce up your website so that you have a higher chance of getting accepted in your directory of choice.

Write articles You will want your articles to pique the attention of your target audience. Provide tips and guides of interest to them. The article must be related to what your website is about. That way, when they read your resource box, there will be a higher chance that they will click on your link so that they can get more information or buy your product.

Submit your article to article directories, many are free, and don’t stop at writing just a few articles because you are not getting any results. Keep it up, become known as the expert that you are in your field, and people will begin to trust you.

Exchanging links with other sites. All that is required of you is to reach an agreement with another webmaster to trade links. Ok, so it’s not all that simple, it takes time and persistence because some webmasters will not agree to link back to you, but it is possible and free.

As long as you link to the right sites, ones that are related to yours. You can attain a good ranking with the search engines.

Spend some time on online forums and online communities. You can locate forums that target your niche. You can answer and ask questions, wow them with your range of expertise about the subject. Build a good reputation for your company and build trust with the people in your expertise and knowledge.

Do not sell, but you can let them know about your site in your signature and attract instant visitors right away.

Each of these methods will generate more traffic to your website for free. It only takes a bit of effort and some additional man-hours. Educate yourself about the methods depicted here and you will soon generate traffic to your site without the usual costs that come with it.

Article Source: http://www.article-hangout.com

Web site promotion is a complex process, and one of the oldest ways to promote a web site is by the exchange of Links. Link exchange is the original web site traffic generation system. In the “old days” before the rise of search engines like Google, Yahoo, MSN ( and all the others that have followed since ) the only way to find a web site that you hadn’t already been to was to follow a link from another web site. Therefor if your site didn’t have many links pointing to it, it didn’t get much traffic.

Search engines still use links to find new sites and to help with the calculation of a web sites importance or value. So the exchanging of links is still a very usefull way to promote your site and increase its importance to the search engines.

There are three main types of link exchange. The first type is the reciprocal link, where you literally exchange a link with another web site. They put a link to you on their web site, you place one to them on yours.

The second type of link exchange is not really an exchange at all. A visitor to your site simply decides that they will put a link to your site on their site. Maybe they like the information that is presented on your site or they like your product etc. These one way links are considered to be more important by the search engines than reciprocal links are.

This leads us to the third type of link exchange. This method of link exchanging is an “artificial” type two link exchange. How can that be? Aren’t type two links voluntary links placed by a visitor? Yes they are, but that effect can be simulated by doing the following. Basically the idea is to create a “triangle” of links - and it requires at least three web sites for it to work. Picture( or draw ) a triangle with a web site at each of the three points of the triangle. The web sites are any three sites, and they each only link to one of the other sites. So if the sites were to exchange links in a clockwise direction around the triangle they form an “artificial” set of one way, voluntary links.

So thats the three main link exchange types, now how do you go about the actual process of link exchanging? Well its really quite simple. The best way to exchange links is to ask the other web site if they are interested in do so. Usually the request is sent via email or a form on the site you wish to exchange links with. Regardless of how you contact the webmaster of the other site, remember to be polite and to give them all the information they may need to complete the exchange. For example, briefly introduce yourself and your site, with a link back to your site so they can have a look at it. It is good practise to have their link on your site before you contact them for an exchange. Once you start exchanging links you will soon work out what to say and how to say it. Unfortunately many sites are very slow to respond to link exchange requests, so it can take a long time to create a link directory - but it is still well worth doing.

There are “rules” for creating a link directory that should be followed if you want to get the most benefit from it. The rules are very simple and they go something like this.

1. Only exchange links with sites that are relevant to your site. Why? Isn’t any link a good one? Yes, to an extent all links are good - but some are better than others. If you concentrate your link exchange efforts to sites that are relevant to yours, then your site will be seen by the search engines as more important to your topic than if your links went all over the place. It is also better for your visitors to have a link directory relevant to the topic of the site they are currently on.

2. Don’t make your directory pages too long. In other words, if your directory pages scroll for more than 2 or 3 screens they are too long. Why? Because very few people will scroll further than 2 or 3 screens. So if your link is at the bottom it will rarely be found and that doesn’t encourage a webmaster to exchange links with your site. A common limit is 25 links per page of the directory. If you have more links than 25 for any particular catagory a numbered “sub” page is the best way take the extra links. For exanple if you have a directory page called “Software.html”, then once you fill that page with 25 links, the new page could be called “Software-2.html” etc. Remember to include easy navigation within the link directory - its not there just for the search engine spiders..

Thats about all there is to it, other than using link exchange sites and finding some link exchange software to make the job a bit easier. Happy Linking!

Article Source: http://www.article-hangout.com

The most responsible stage of promotion begins - the process of reception of external (inbound) links to a site. Long-term stability of a site will depend on correctly constructed skeleton of external links in top deliveries of search systems, i.e. link ranging.

read more | digg story

Just because you have a blog doesn
’t mean anyone knows about it or reads it. Like any other website, you still need do some promotion to drive traffic. Otherwise you’re just a needle in the haystack. Here’s a few things you can do start bringing people to your blog.

read more | digg story