e-Marketing Today

What makes modern SEO different from old days SEO is off-page optimization. Ever since Google came into play, it made the life difficult for SEOs. SEO without Google is like body without soul. SEO companies are forced to focus Google for all their SEO projects as about 50% of the total traffic generated by all search is solely generated by Google.

SEO clients are more demanding now. They make sure that Google is the main focus for their SEO campaign before assigning SEO task to SEO companies or freelance SEOs. This situation has forced freelance SEOs and SEO companies to understand the algorithm of Google so that they can design SEO campaigns accordingly.

There is no doubt that Google likes quality inbound links. If you are able to have your web site back links posted on other web sites with high Google Page Rank, quality and relevant contents, you can get your web site on top of Google SERPS (Search Engine Result Pages). The more quality inbound links your web site has, the more likely your web site gets the top position on Google SERPS.

SEOs implement different techniques to increase the popularity of a web site and get more quality inbound links. Some of the standard techniques SEOs use to get quality inbound links are:

1. Submission on top quality and high traffic free directories in the most relevant category (s)
2. Submission on top quality and high traffic reciprocal directories in the most relevant category (s)
3. Submission on top quality and high traffic paid directories in the most relevant category (s)
4. Getting the web site registered with some top quality link exchange programs. Some quality link exchange programs which I use are:

• UK Link Exchange
• link-blaster.com
• linkexchanged.com

You must select only the web sites related to your web site contents for link exchange.

5. Search for the relevant web sites, sending them request for link exchange and wait for their response.

I use all of the above mentioned techniques to get quality inbound links for my SEO projects. Another very important link building technique which I exclusively use to automate my link building process; I create a “link to us” page. This page contains information about how to exchange link with the site and the link’s html code. The page also contains an online link exchange request form. Anybody visiting this page can send link exchange request via online form to me. I optimize this page for key phrases like; link exchange with “mykeyword1”, “link exchange with “mykeyword2” and so on. Once this page is on SERPS, I start getting link exchange requests automatically. The advantage is that;

1. Site owners and webmasters post my site’s link first before making link exchange request.
2. I select only the relevant web site for link exchange and put their link on my web site.
3. In this way I don’t have to do anything and I get link exchange request through this automated process.

You can visit my SEO link exchange page:
SEO Link Exchange

If you are looking to promote your web site or your business online with limited marketing budget. Visit the following link to send your details for a quote.

Internet Marketing Services

Search Engine Optimization is getting more and more difficult day by day. Major Search Engines like Google, Yahoo and MSN take very long to index all pages of a web site in most cases.

The first step after selection of the right keywords is to optimize the whole web site for the selected keywords. Once the web site is optimized and made live, the most important phase in SEO is to get all pages of the web site indexed by major search engines. This is the most important phase in SEO process.

A Search Engine Optimizer should know how to get your web site indexed quickly. Different SEO experts use different techniques in order to have their web sites indexed. As a SEO expert, I use few simple techniques to invite search engine bot to my web sites.

Here is the step by step procedure which you can follow to get through the indexing process easily and successfully.

Web Site Design:

Very few web designers know the importance of search engine friendly web design. Most of the web designers don’t know how to design a web site to conform major search engines’ algorithms and what SEO elements should be taken into consideration to make a web site design search engine friendly. I will discuss this topic in detail in my next article. Here I would like to mention that your web site design should be search engine friendly so that search engine bot can easily go through all pages of your web site.

Web Site navigation:

Web site navigation scheme plays a vital role in web site indexing. Your web site navigation scheme should be designed in such a way that visitors and search engines’ spiders can easily go through all the pages easily and without any difficulty.

Java and other scripts:

Many websites use Javascript to build multiple-level navigation menu, improve look and feel or functionality. However, the Javascript code usually left in the HTML code of the web page, it makes the HTML coding a bit heavy and provide hindrance for search engine bot. to crawl down the page. This is no good in terms of SEO. It is recommended that a separate Javascrpt file be used to call all javascripts from.

Create HTML Site Map:

Create an html site map to include links to all web site pages. This can help in guiding search engine bot to all web site pages. It is recommended that the link of html site map be placed on top right corner of the home page of the web site.

Google verification:

Get your site verified by Google. In order to get your site Google verified. Follow these simple steps:

1. Create a Google Account
2. Add Webmaster Tools to your account
3. Get your web site verified
4. Create a Google Sitemap
5. Submit it to Google.

I will discuss the procedure in detail in a separate article.

Yahoo Verification:

Add your web site to Yahoo site explorer using your existing Yahoo account or create one. Get your site verified. You can create site feed in atom or RSS format to submit to Yahoo site explorer.

Posting your Site link:

One of the most important factors which helps site indexing is your web site link on web sites or web pages which are already indexed by major search engines. If you are able to post your link on some PR 4 or 5 web pages, your web site will defiantly get indexed very quickly.
If you follow the techniques I mentioned above, it is most likely that your web site gets indexed quickly and you can start your journey towards top ranking in major search engines, the dream of all webmasters.

Search Engine Optimization is the most cost effective technique to generate qualified and targeted traffic to your web site. SEO is the most commonly used online marketing channel to promote products and services online. Search Engine Optimization and Pay per click advertisement are two most commonly used online marketing channels now-a-days. If we compare both, we can see a big difference between them. Pay per click advertisement is very expensive as you have to pay every time a visitor clicks on your sponsored ad to visit your web site.

The first step in setting up your online business is to have your own corporate web site or online store. Once your web site or online store is live, the next step and the most important step which plays a vital role in your online success is to bring online traffic or visitors to your web site.

A webmaster or eBusiness owner should know how to bring visitors or potential clients to his web site. There are many techniques for online promotions are available for webmasters to choose from including Search Engine Optimization (SEO), pay per click advertisement and eMail Marketing.

Following factors should be considered while selecting the right online marketing channel/ channels for online promotion:

1- It should be cost effective and should be within your online marketing budget
2- It should be able to produce long term results.
3- It should be able to generate qualified traffic

Search Engine Optimization and Pay per click advertisement are two most commonly used online marketing channels now-a-days. If we compare both, we can see a big difference between them. Search Engine Optimization is a cost effective way to produce targeted traffic as you don’t have to pay for every click your site receives where as pay per click advertisement is very expensive as you have to pay every time a visitor clicks on your sponsored ad to visit your web site. Pay per click advertisement is good for instant traffic generation and ideal for those who need quick results. On the other hand, Search Engine Optimization (SEO) takes time to bring visitors to your web site as the success of any SEO campaign depends on many factors including proper optimization both on page and off page optimization of your web site in accordance with Search Engine algorithm. In some cases rather in almost all cases the results are not guaranteed. But the advantage of Search Engine Optimization is that once your web site is up on SERPS (Search Engine Result Pages) of all major search engines including Google, Yahoo and MSN for your business keywords, your web site start getting absolutely FREE traffic and with little maintenance and updating you can continue to receive this free traffic for as long as you require this traffic.

After you have realized that SEO is the right choice for your eBusiness promotion, the next step is to find a trusted SEO company to outsource SEO. If you are in need of a quality SEO Company, visit the following link to contact one.

A quick perusal through my email inbox reveals dozens of messages from companies touting for pay articles, books, seminars and papers on every topic known to marketing all claiming to possess “secrets.”

I checked a few out recently and was amazed to learn that things I’ve considered fairly common knowledge among those experienced with online marketing are actually secrets! Things like Google search engine optimization techniques – many found on Google’s own website – are actually secrets someone is willing to share with you for a price! Boy, some secrets are just hard to keep.

I’ve learned things like what I previously thought were the basics of email marketing has, in actuality, been a number of closely guarded secrets! I wonder who told?

How about a marketing webzine called marketingsh**** proclaiming email marketing expertise trying to sell research papers on email marketing while its emails often end up getting spam filtered at Yahoo? This is a mistake for even a half-competent email marketer. But the practice of pre-testing emails to make sure they get through spam filters of Yahoo, Hotmail and other systems must be a secret to these folks.

Okay, before anyone sends me a defensive email, I do know that the word “secrets” can be very effective in direct response copy. That doesn’t mean it’s not annoying and even a bit dishonest when marketing magazine, webzine and newsletter publishers and “marketing consultants” profess to be experts and try to spin commonly known information as secrets, especially when they are pitching their wares to marketing professionals.

Can someone please put a limit on the number of times a copywriter can use the word “secrets” during his or her career?

t was only a matter of time.

Google has been promising blog search for a couple of years. Finally, this morning they rolled out a blog search engine capability. Not surprisingly, it’s labeled “beta.”

According to a Google, “The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom).” It looks for sites that update pinging services and crawls in real-time. It will “only include items that have been posted since it started indexing a given blog. For most blogs, that will be around June 2005.” Note that it is not a full-text search engine across all sources. It doesn’t access and index the full content available on the publisher’s server (you can find out more about how Google Blog Search works at http://www.google.com/help/about_blogsearch.html). You can find Google Blog Search at http://blogsearch.google.com/.

Check it out: http://checkout.google.com It is shopping cart system that allows people to buy items online and probably to receive money. It won’t be a big surprise if Google will make their own Google credit card, for example co-branded with MasterCard. Google have already registered a domain name googlemastercard.com :-).