So, you start promotion of your site. The most responsible stage of promotion begins - the process of reception of external (inbound) links to a site. Long-term stability of a site will depend on correctly constructed skeleton of external links in top deliveries of search systems, i.e. link ranging.
The most popular methods of getting linkbacks are registration in catalogues, buying links from home pages, forums and some others methods. As is known, the main creative problem in this process is correct selection of keywords in an anchor, i.e. in the text of the link. In fact, it is authentically known, that search systems, Google and Yahoo first of all, to the text of the link, give one of paramount values, defining on what keywords to deduce and range sites in delivery.
Ok, lets try to look at the rules which will help you get the most effective links.
1. Than high Page Rank has the site from which you will get the link, that most competitive keyword you should choose in link text (anchor).
2. Try not to suppose presence of absolutely identical text in anchors of all external links to your site. Search systems successfully “stick together” links with the identical text, including them for one link, hence your forces and money appear thrown out all for nothing. Google has a special filter for these purposes - “Google bombing”, but I advice you in any case, to pick up word-combinations so that in them there were basic keywords, but varied minor and their order.
3. Make for an anchor of the link the intelligent word-combination, instead of a set of keywords. First, good moderating catalogues possibly will not accept a site having as the description easier set of keywords. Second, Google could show your anchor text as snippet (description) in delivery.
4. Than more content will be around of your link and than more on subjects (the maintenance of one-thematic key phrases) this content will correspond in the text of your link - that feedback will be more effective from it.
5. Do not do too long anchors (more than 4 words) and do not result in one text anchor the same keywords several times.
6. Remember, that the longer external links to a site are, the more weight they will transfer to it (it concerns also the increasing of trust to domain).
And in the conclusion, as the seventh rule, we shall note importance of experiment and experience. Mark, conduct statistics and remember those moments and rules, using which you could advance the site in top and, what even is more important, could keep there it long time. Apply them to promotion of a following site.
There are many ways to search engine optimization. You can go with the conventional adsense marketing or try the relatively newer email marketing. But the key to website marketing lies in the whole attitude towards seo.






